For Seltzer Goods first foray into board games, the team decided to take on a classic game of bingo but with a fun twist. As their products are known for their quirky humor, we decided to make the game uniquely “Seltzer” by incorporating puns into the gameplay.
Food Fun Bingo Game - For Seltzer Goods, inc.
Role: Design Direction, Illustration, Product Development
To create the look for the game, I developed an illustration style based on graphic shapes and bold shading. A bright color palette made the game feel energetic as well as keeping the illustrations cohesive. To differentiate our product from other bingo games the packaging was designed to feature large scale versions of the bingo card illustrations.
Since Seltzer’s products frequently feature puns, the decision to include them in the gameplay was a great way to help a Bingo game feel like a more natural fit within the Seltzer product line. It also allowed room for future expansion: while this first release featured puns about food we could easily apply the formula to bingo games featuring puns about any number of topics from animals to books. Developing the puns and the gameplay required testing the game with a variety of age ranges to make sure it was clear and fun to play!